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List view record 1: De-positioning : the secret brand strategy for creating competitive advantage
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De-positioning : the secret brand strategy for creating competitive advantage
Irwin, Todd
2025
Revealing the most effective brand strategy that nobody talks about. What is the secret brand strategy that the likes of Apple and Starbucks have adopted, but are reluctant to let the world know about? What is it that drives customers to choose your brand over the others? This book, by a leading ...
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Irwin, Todd
2025
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